Over the past year, we have seen an increase in DSPs' adoption of digital out-of-home inventory. DSPs are incorporating DOOH as part of their omni-channel approach - a trend we witnessed years ago with display’s shift to programmatic, although at a seemingly accelerated rate for DOOH. With the pandemic’s arrival in early 2020, while out-of-home budgets were hit hard, some took advantage of the chance to reset their strategies. Hear more in the fireside chat below as Alexie Lopez of Broadsign speaks with Verizon Media’s Greg MacDonald and Broadsign’s Adam Green on their recent integration, the state of the industry today, and where the most exciting opportunities lie in the future for DOOH.
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